table of Contents
- Define the message you want to convey
- Colors are key
- Strategic location
- Words and phrases with power
- Custom logos and designs
- Ambient lighting
- Play with shapes
- Combination with other decorative elements
- Intensity control
- Create interactive experiences.
Hello again! I'm Daniel, a member of Neon 51, and today we want to share with you our experience using neon to decorate a commercial space. If you're looking to grab the attention of your potential customers and offer a unique experience and atmosphere in your space, I'm sure this article can help. With these articles, we aim to share with you our experience and knowledge in the world of neon, combined with the concerns our customers tell us, in order to arrive at the best possible solution. We hope this wealth of knowledge will be useful to you.
To achieve this, let me tell you, neon lights are a perfect element, and not because we don't say so ourselves. Many businesses use them as one of the main elements in their decor , almost always leaving them visible from the outside, as they can catch the attention of passersby. (We know firsthand that this is key for any business; we have to manage ours too 😉). In this article, I'll share 10 tricks, which, based on our experience, are foolproof and indispensable, so you can make your business stand out and attract more people. Let's get started!
1. Define the message you want to convey
Before you start contacting neon sign manufacturers, it's crucial to be clear about the message you want to convey . Do you want your space to be modern and sophisticated? Or do you prefer a retro and nostalgic atmosphere? Define the style and tone of your business, and neon signs will bring that vision to life. You can commission a phrase that conveys your space's values, or perhaps a logo, or a symbol that represents it. Typography is also very important. You can use fonts that convey a more serious tone, or perhaps more informal ones, but there are also neutral ones. In our Live Customizer , you can find some ideas if you're not sure yet.
We'll be repeating this phrase a lot throughout the article, but it's very important. The message you convey should be in line with the decor and what your establishment wants to convey to your customers. If your establishment has a casual feel, use informal phrases, but if it's formal, you can perhaps use phrases in English or something similar.
2. Colors are key.
Colors are essential when working with neon, and it's important that they match the rest of the space's decor. Make sure to choose shades that align with your brand identity and catch the eye of passersby. Warm colors, like red and yellow, can create a sense of urgency and excitement, while cool tones, like blue or white, can convey tranquility and elegance.
3. Strategic location
Placing neon signs in the right location is key to maximizing their impact. Think about the key points of your business and how neon lights can enhance them. Whether on the facade, the sign, or inside the store, make sure the neon lights are visible and attract the attention of passersby.
4. Phrases and words with power
Words have power! We already talked about this in point one, but you should use short, catchy phrases that reflect the essence of your business. You can opt for your brand name, a catchy slogan, or even a word that represents what you offer . Simplicity is key to making the message memorable. And as always, make sure it makes sense with what your business needs to convey.
5. Custom logos and designs
If you want to give your business a distinctive touch, consider creating custom neon signs with your logo or a symbol that represents your business. This will not only differentiate you from the competition but will also reinforce your brand identity in the minds of customers. When combined with an element like a vertical garden and good lighting, it can become one of the most prominent features of your business.
6. Ambient lighting
In addition to highlighting specific aspects of your space, neon lights can also be used to create a pleasant atmosphere, and they should blend in with the rest of the lighting in the space. If the lighting is too bright, the neon lights may not stand out as much as they would if they were dimmer. Add neon lights in strategic locations to provide soft lighting and create a warm and welcoming atmosphere throughout the space.
7. Play with shapes
Neon signs aren't limited to just words or logos. Try different shapes and silhouettes that fit your business's theme. They can be abstract figures, icons related to your location's theme, or even geometric shapes that add a modern touch. You can also combine text with logos, or vice versa.
8. Combination with other decorative elements
To achieve a balanced decor, combine neon lights with other decorative elements. From vintage signs to artistic murals, and even vertical gardens—an option we highly recommend, and easily available at stores like Leroy Merlin or even Wallapop—mixing different elements will add more depth and personality to your space.
9. Intensity control
The brightness of the neon lights can be adjusted to create different effects. During the day, you can dim them so they blend seamlessly with natural lighting, while at night, you can brighten them so they take center stage.
10. Create interactive experiences
Why not turn neon lights into an interactive experience for your customers? You can design a mural or neon wall that customers can customize, take photos of, and share on social media, creating a fun interaction and, in the process, giving your customers free advertising for your business.
In conclusion, neon decoration is a powerful way to bring your business to life. With these 10 tricks, you can create a cheerful and inviting atmosphere that will keep your customers coming back again and again. So go ahead, light up your business and let it shine with neon!
I hope you enjoyed this article and that it inspired you to add a special touch to your business. If you have any questions or need more advice, don't hesitate to leave a comment, or write to us at info@neon51.com or on our WhatsApp! See you next time!